One of Mindwave's most valuable strengths is the ability to design and write for multiple target audiences and brand personalities.
Our customer-centric approach allows us to work effectively in a variety of markets and industries.
By creating design, content and technology tailored to the individual needs and interests of the customer, we develop marketing solutions that are successful for all of our clients.
Because of our experience in direct response and Customer Relationship Management (CRM), we understand the importance of ongoing communication and the lifetime value of customers.
We also apply our marketing knowledge to the brand, its positioning and the factors surrounding its purchase. Is the product high involvement/high cost or simply an impulse item? Is the consumer purchase behavior affected more by the rational or the emotional? What phases of the decision making process are most important for this product?
Baytree National Bank & Trust is a direct mail bank targeting upscale consumers.Their style is conservative and distinguished.
Y-ME National Breast Cancer Organization is a not-for-profit support group targeting women with breast cancer. Their style is one of empowerment and understated elegance.
The Strive Group is a national full service point-of-purchase display manufacturer. Their identity conveys a deep understanding of the latest technology and a one source solution for their market.
Sears Credit Card is a division of the Sears Company with a strong focus on the Hispanic market. They appeal to this audience by using a style rich in color, emotion and trust.
Equity Corporate Housing is a division of Equity Residential, the largest owner of apartments in the US with over 200,000 units nationwide. Their materials generate a professional yet approachable look that's distinct, colorful and energetic.
